Thinking inside the box! Our assignment was to design and build a clean, modern tradeshow booth out of two 40’ shipping containers for simplehuman. The booth made its debut at the International Home + Housewares Show in Chicago. The challenge was to create a retail environment-tradeshow booth that was easily installed with minimal labor using two shipping containers. The graphics and shelving units traveled attached to the walls and with the help of hydraulics the booth was opened with a push of a button. There were of course the finishing touches that needed to be completed, but there was minimal labor used for the install and dismantle of this booth.
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