Hood partnered with Levi’s to create one of the first ever applications of digital technology in a retail environment. The venue was the Levi’s flagship store on Union Square in San Francisco. The objective was to create a state-of-the-art experience that makes shopping for Levi’s jeans more personal, more fun, and more cutting-edge. Hood created kiosks equipped with green screen technology that took precision measurements and delivered custom made jeans to buyers in three weeks. Personal purchase history was also stored at a number of in-store kiosks to encourage return visits.
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