Type of project:
Pop-up Store

Strategy, Design, Prototyping, Fabrication, Logistics

Educational Toys, User experience


Hood partnered with LeapFrog to create a 1,500 square foot pop-up store at the Toys ‘R’ Us location in New York Times Square. To create excitement and buzz, life-size dimensional foam-cut characters were designed to greet children near a seven-foot tall pyramid of giant toy building blocks. Hood designed product display and demo stations for LeapFrog’s entire line of products including essential elements of brand identity and product information so children and parents can not only experience and learn about LeapFrog’s products, but also feel a more emotional connection to the LeapFrog brand.

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