PROJECT OVERVIEW:

Type of project:
Pop-up Store

Services:
Strategy, Design, Prototyping, Fabrication, Logistics

Tags:
Educational Toys, User experience

LeapFrog

Hood partnered with LeapFrog to create a 1,500 square foot pop-up store at the Toys ‘R’ Us location in New York Times Square. To create excitement and buzz, life-size dimensional foam-cut characters were designed to greet children near a seven-foot tall pyramid of giant toy building blocks. Hood designed product display and demo stations for LeapFrog’s entire line of products including essential elements of brand identity and product information so children and parents can not only experience and learn about LeapFrog’s products, but also feel a more emotional connection to the LeapFrog brand.

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If you have a project in mind, we’d love to wrap our collective minds around it. Give us a call and we’ll assign a project team and give you a one-hour consultation at our expense.

sales@hoodbe.com
phone 510.965.9999