Type of project:
Tradeshow Exhibit

Strategy, Design, Interactive, Prototyping, Fabrication, Installation, Logistics

Technology, User experience, Sales Leads


Impac is an integrated software system marketed by Elekta, a leader in clinical solutions for the treatment of cancer and brain disorders. The Impac system is used by hospitals for tracking medications for oncology patients. Our assignment was to create a trade show exhibit that would help establish the Impac brand identity and convey leadership in the industry. The Hood solution brought Impac’s logo into three dimensions spanning 40’ across the show floor. The exhibit structure and six double-sided workstations were bathed in simulated sunlight produced by a special 6400-Kelvin lighting system. Reflective white surfaces created a clean and inviting atmosphere.

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