Type of project:
Store in Store Fry’s Electronics in Sunnyvale

Strategy, Design, Technology, Prototyping, Fabrication, Logistics



The objective was to create a unique shopping experience with a store (GoPro) within a store (Fry’s). GoPro’s challenge to Hood was to develop an environment that would make GoPro stand alone and at the same time draw shoppers from the rest of the store. We produced a unique and clean showcase to display a large majority of the GoPro products and accessories. The build would also have the ability to break down into smaller configurations for Fry stores with smaller footprints. With the use of aluminum curves and clean lines, we were able to create a modular, light weight structure to welcome and intrigue consumers.


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