Type of project:
Branded Stadium Environment

Design, Engineering, Prototyping, Fabrication, Logistics

CPG, Experiential

Coors Light

Miller Coors engaged Hood to create a point of destination for Giants fans at AT&T Park that both enhances the fan experience and underscores the Coors Light brand. The Hood solution was a more ‘cush’ lookout for Giants fans to enjoy the game from right field. The design includes an under floor heating system to keep fans warm and cozy on those typical foggy San Francisco nights. Padded bar stools add more comfortable seating for ticket holders, while the deck has freestanding space for fans to mingle as they enjoy their Coors Light.

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