Type of project:
Brand Activation at 2016 Summer Olympic Try-outs

Prototyping, Fabrication, Logistics


Chobani Pop-ups

As an official sponsor of the 2016 Summer Olympics, Chobani asked HoodBE to help represent their brand at two of the trial events.  The outdoor pop-up space was designed to give the public a quick introduction to the brand and image people with a craft table and photo wall. The elements were designed to be light weight and easily assembled.  Printed fabric, aluminum frames allowed for a simple assembly and reduced shipping cost.

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